My Career

I changed a lot dreams since I was young. A policewoman, an artist, or even the first female premier. As other children, I learnt much stuff, like drawing, dancing, playing guitar, flute and so on. But none of them I had learnt for a long time. Since then, I know I am a person who does not like repeating some things again and again. I like drawing. I used to make clothes for my bobby. I used shells to make artwork. I like using things around me to create new things to make my life more interesting and fun. Once I drew a design dress in an afternoon when I was 11, when I finished the drawing I feel quite satisfied and excited. Since then, I begin to enjoy the progress to create something especially when I made out something successfully. I love to make creative gift for my family and friends. It is a happy thing to make people around me to be surprise and happy by my intelligence. Therefore, for me, design and make new things out is a way to make me happy and also a way I can make people who I love to be happy. While I growing up and getting mature, I want to use my creativity to design things that can make people feel happy and enjoy their life with my design. It may be the happiest thing for me. So, yes, I want to be a designer who can design happiness for people.

I finally decided to study design after I came to Australia. At the beginning, like other Chinese oversea students, I chose to study business administration and then I can go back to China to help with my father’s business. However, after a few special experiences, I started to consider whether it is a real life I want to have in my future. I doubt it. Then I found I can apply design course in uni in Australia (only art students can apply for design course in China). I relight my design dream again. While the most import element can approve me to get here are my parents. They never asked me to follow their desires. They always saying choose what you like. With strong backing supports from my parents, I chose to begin a design career which I really love.

I always want to have a good beginning for everything. For my design career, I decided to start it from UNSW. Firstly, UNSW has high educational reputation. Secondly, this course industrial design in UNSW is not only include design basic course also contain courses cover other areas such as technology, marketing and math. It is not like fine arts design course in COFA or SCA. And this is what I want that can learn some other useful stuff for design career.  

I do not care people will know my name or not. But I hope people like my products and enjoy using them. In my future, I would like to be a sample intern in a design company. Trying to learn the whole design and produce progresses as much as I can. Then go back to realize my father’s desire. He is a creative and talented person who also has a design dream. We would like to hold a design studio with designers who enjoy designing and open a small factory to make everything we design to be real products. No matter how much we will learn, we will get happiness and dreams come true.

Poster-Design Confusion

Poster-Design excellent

An ingeniously developed distribution board with self-adhesiv deco stickers to make it fit interior wall and furniture design.
It is easy to install in more than 70 countries with different electrical traditions.
With its great design, this complex electrical product seems more suitable for daily life.
It could be a good example as a perfect combination by design and technology.

Video: David Kelley-Human Centred Design

In the video, David Kelley explained to the audience the change he has perceived in the design industry in the last decades of the 20th century. The change he is talking about is the shift in focus towards Human Centred Design that he and his colleagues have taken.

Design has been focused on developing products or objects using new technologies to revolutionise the way we live and work. However, in doing so it has removed the humanity from products leaving many people emotionally disconnected from today’s products. For this reason nowadays there is not as great a need for “better” or “bigger” products but rather products which return the human to the centre of control.

In David Kelley’s video The future of design is human-centered that highlights the need for users to be able to touch, feel and interact with products which is being accomplished by building a behavior or personality into products. This is even evident in the design stages as there have been changes to the design process. The 3D renderings and models being replaced by videos demonstrating the objects in motion and how they will be used in order to show the relationship between products and customers. Some current design projects discussed in the video which have directly addressed this need include a new Prada retail store in New York, H2EYE’s Spyfish and Approtec and are using this new method to convey their use.

The methods he uses to try to understand how the product will be used and how the human user will react to it are shown by the use of video "experience prototypes" to show and understand the "man-machine relationship". He attempts to engage with the full scope not just of the product but the entire environment it will be used in and the sentiments and ideological pleasures that surround it - the retail experience, retail therapy, "shop till you drop" ideas considered in the experience of the Prada store is evidence of this.
This video is critical for industrial designers as it shows the direction that design is taking for the future, this being the issue of returning the pleasure of interaction between objects and users to products being designed. Thus human centered design should be a serious consideration when one takes on a design project and should be thoroughly investigated to ensure the greatest chance at success. 

Video: Don Norman-Emotional Design

Donald A. Norman is a professor of cognitive science at University of California, San Diego and a Professor of Computer Science at Northwestern University. In this video, Don Norman gave out a concept which is emotional design which could be explained as designers now are able to change to foucus on creating products which truly fit people with fun instead of just functional.

Firstly, as Don Norman said the fact is we “try to understand beauty” whether it works or it doesn’t. To simply put it, it is within our human nature to be curious as we try to learn, grasp and value things.The use of visceral, behaviour and reflective emotions allows users to interact and in turn have a bit of fun. As Don Norman puts it “pleasant things work better”

In the video, Don Norman concluded three emotion levels which explains how users reflect their emotion on products. And for designers, it is useful to start designing something fun with thinking of users' emotional reflection in these three levels which are visceral, behaviour and reflective.

VISCERAL ,this is the level that is biologically built into our brain , we like bright colours but dislike bitter tastes . we respond positively to things that engage us / make us happy as people . this is displayed in design by the use of type fonts or colours Incorporated to name. Like the water bottle, after drinking up the water people still want to keep that because they think the bottle is not just for water, it is beautiful and it could be used in other ways

BEHAVIOURAL,this is the feelings and pleasure that you get from experience like a ride in a fast and functional car so that you can have a feel that you can control the environment which can fit your desire for satisfaction by physical experience.

REFLECTIVE this is a voice in your head that tells you if something is good or bad , you think about image and your place in society .maybe the product is not functional but you would like to buy it because you reflect the feeling that you like it and the feeling worth your money.

Finally, it is useful for us, designers, to learn and understand these concepts. Using emotional design allows our product to have not only a better interaction but also an emotional and enjoyable experience aswell. It compels you to rethink your approach to design and create a more new and exciting product.

Passport

So tired after done all the assignments ...whole week with less sleep... Yes, I know I am lazy for just scan my passport papers. I tried to make them the biggest scale, sorry for my bad handwriting. Holiday! I will enjoy my holiday in Beijing, China. Have a good holiday,everyone!

TED TALK----a great design project