Travel Future-target audiences

There is a group in China who was born between late 50’s and 60’s and is approximately 45-50 now. They are different from the generation Y in western world. During childhood and adolescence, they had experienced a hard lifetime and were raised up and educated in traditional Chinese background. When they became youth, it was the time when China started the policy of reform and opening. Due to this policy, this group becomes the first group influenced by and accepts western capitalist culture. It is both culture and economic shock to them. After decades fighting, some succeed 60’s stand out become the pillar of Chinese society. These people are high educated, successful, wealthy and with taste of design product. Even though they have high consumption level, they are economizing than generation X relatively. The aim of their travel is usually for business, they will not stay at the destination longer to visit scenic spots after work. Sometimes they will drive to suburb with natural scenery to spend leisure time. Their taste of product Prefer simple, elegant, fluent design. Appreciating the design has the combination with western and Chinese element. They will not follow the fashion and hope the product could be used for long time and will not out of date. They hope the products could show their taste of life. That could be high-level living level and a person is believed in arts and Chinese culture. They will choose products used comfort rather than fashion design. Having special preference to natural or environmental materials such as bamboo fiber and signature cotton. They will keep working but hope to change their busy life and live in a slow speed. They seek to have the feel of Zen in their life and most of them believe in Buddhism.