In the video, David Kelley explained to the audience the change he has perceived in the design industry in the last decades of the 20th century. The change he is talking about is the shift in focus towards Human Centred Design that he and his colleagues have taken.
Design has been focused on developing products or objects using new technologies to revolutionise the way we live and work. However, in doing so it has removed the humanity from products leaving many people emotionally disconnected from today’s products. For this reason nowadays there is not as great a need for “better” or “bigger” products but rather products which return the human to the centre of control.
In David Kelley’s video The future of design is human-centered that highlights the need for users to be able to touch, feel and interact with products which is being accomplished by building a behavior or personality into products. This is even evident in the design stages as there have been changes to the design process. The 3D renderings and models being replaced by videos demonstrating the objects in motion and how they will be used in order to show the relationship between products and customers. Some current design projects discussed in the video which have directly addressed this need include a new Prada retail store in New York, H2EYE’s Spyfish and Approtec and are using this new method to convey their use.
The methods he uses to try to understand how the product will be used and how the human user will react to it are shown by the use of video "experience prototypes" to show and understand the "man-machine relationship". He attempts to engage with the full scope not just of the product but the entire environment it will be used in and the sentiments and ideological pleasures that surround it - the retail experience, retail therapy, "shop till you drop" ideas considered in the experience of the Prada store is evidence of this.
This video is critical for industrial designers as it shows the direction that design is taking for the future, this being the issue of returning the pleasure of interaction between objects and users to products being designed. Thus human centered design should be a serious consideration when one takes on a design project and should be thoroughly investigated to ensure the greatest chance at success.
This video is critical for industrial designers as it shows the direction that design is taking for the future, this being the issue of returning the pleasure of interaction between objects and users to products being designed. Thus human centered design should be a serious consideration when one takes on a design project and should be thoroughly investigated to ensure the greatest chance at success.